Eton is a clothing brand that has been synonymous with high-quality menswear for over 90 years. Founded in 1928 in Ganghester, Sweden, Eton has always been committed to creating timeless pieces that exude elegance and sophistication. Over the years the company has established itself as a leader in the menswear shirt industry, thanks to its dedication to quality craftsmanship and attention to detail.
From its humble beginnings as a small shirtmaker, Eton has grown into a global brand that offers a wide range of menswear, including shirts, ties, polos. Never loosing sight of its core values of quality, elegance, and innovation.
At the heart of Eton's success is its commitment to using only the finest materials. Every shirt, for example, is made from the highest quality cotton, woven into a luxurious fabric that feels soft and comfortable against the skin. The brand's attention to detail is evident in the precise stitching (12,000 stitches for each shirt), impeccable fit, and intricate patterns that adorn each shirt. Discover their exclusive lemon print design for spring/summer.
All the artworks and patterns featured are created in-house. Most often start from a simple illustration hand painted by their print designer Anna Canavesi. The team then work to create motifs that range from quirky polka dots to psychedelic flowers and mythological creatures. Their achieves are constantly expanding and evolving, making every shirt feel a little more personal.
Another hallmark of Eton's success is its ability to stay true to its roots while still evolving with the times. The brand's classic designs are timeless and have remained popular for decades, but are not afraid to experiment with new styles and colours. The brand's seasonal collections offer fresh takes on classic pieces, incorporating modern twists that appeal to a contemporary audience.
Eton's commitment to excellence has not gone unnoticed, and the brand has received numerous accolades over the years. In 2019, the company was awarded the prestigious Fashion Prize of Sweden, an honour that recognises brands that demonstrate excellence in design, innovation, and sustainability.
In conclusion, Eton is a brand that has earned its reputation as a leader in the menswear industry. Its commitment to quality craftsmanship, attention to detail, and innovation has made it a go-to brand for men who want to look their best while exuding timeless elegance. Whether you're looking for a classic shirt or something smart casual, Eton has what you need, and we highly recommend giving this brand a try.
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