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Gant is a brand that has been popular for over 70 years due to its classic, preppy style and commitment to quality. The brand's use of high-quality materials, attention to detail, and focus on functionality ensures that its clothing is not only stylish but also durable and practical. Gant's heritage in Ivy League style has also contributed to its popularity, with the brand being known for its classic shirts and knitwear. With a timeless style that transcends trends, Gant remains a favorite among men who appreciate classic, well-made clothing.